Stomping Out Ocean Pollution with New Shoes

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Created as part of a partnership between the German sneaker manufacturer and a conservation group called Parley for the Oceans, the shoes are the first to be made completely from pollution from the ocean. According to Adidas, the upper is made from yarns and filaments from plastic waste (including offshore gillnets) and the base is made from a “sustainable cushioning material.” 

“We are extremely proud that Adidas is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool,” says Parley founder Cyrill Gutsch.

The nets used to make the shoes were gathered by the Sea Shepherd Conservation Society while it tracked a poaching boat off the African coast. At press time the shoes were not for consumer sale. “We did this to show what we are capable of doing when we all put our heads together [on how to stop ocean polution],” said one Adidas spokesperson, while emphasizing that the company is looking to incorporate recycled materials into its shoes in the coming years. www.adidas.com

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