Keep Your Damn Hands off My “Trade” Dress
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Spectator — May 2002 By Tom Fexas Keep Your Damn Hands off My “Trade” Dress |
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First, I must state that of all of the boat shows I have attended over the past 30 years, I have never once worn a dress to any of them. Actually, the dress I'm speaking of is "trade dress," a term describing nonfunctional components that combine to produce a certain appearance of an object. Back in 1985 my firm produced a trend-setting design for an 83/92-foot motoryacht to be built by Cheoy Lee in Hong Kong. Back then, companies like Lazzara were producing wholesome, upright, steadfast, trawler-type motoryachts. Westport was not yet building yachts, Hatterases (Hatteri?) were highly angular, Browards were upright, hard-edged affairs, and Italian motoryachts appeared to be origami vessels (hard corners and angles all over). In those days nothing resembled the sleek, rounded contours of the Cheoy Lee motoryachts, and I contend that from the day that design was introduced in 1987, scores of builders have lifted its look and adopted it as their own. My attorneys have informed me that this constitutes false representation, trade dress infringement, trade dress dilution, cross trade dressing, unfair competition, and most outrageous of all, copycat design (also known in legal speak as "follow the leader design" and "ring around the rosy design"). To those of you copycats out there I say: Nah, nah, nah, nah, nah! Your time has come. I freely admit that I am taking this action in an effort to eliminate competition, and when I am finished, my attorneys inform me, I will have the entire motoryacht design business locked up. Splendiferous
Beauty Next page > Trade Dress, Part 2 > Page 1, 2 |
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This article originally appeared in the January 2003 issue of Power & Motoryacht magazine.

















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