The Ideal Customer
What happens when a consummate cruiser decides to build a boatworks?
If you have never met Ed Dettling or taken a look at his Dettling 51 and
have only heard that he is a former attorney who in early retirement decided
to found a company to build “the perfect cruising yacht,” you
could be forgiven for entertaining the notion that he’s just a wealthy
man with too much time on his hands, dabbling in the boat business. In
truth, Dettling has been demonstrating for nine years that yacht design
and construction are his true callings—so much so that he is better
described as a boatbuilder who once practiced (quite prosperously) tax
law. But just because Dettling has proved himself an outstanding boatwright
doesn’t mean he is a conventional one. He brings an original perspective
to the craft, one that plays an important role in making the Dettling
51 an exceptional cruiser and Dettling Yachts a singular custom builder.
Ask him about his first career, and Dettling confesses that he became
a lawyer on his father’s advice, saying, “In those days you
listened to your parents.” After early graduations from both college
and law school, Dettling was admitted to the bar at age 23. Of his 25
years as a tax attorney he says, “It finally reached the point where
the practice interfered with my boating.”
After retiring at 49, Dettling turned to his true passion. “All my
life I’d been a frustrated engineer,” he says, “and boat
crazy.” Imagine workaholic fervor joined to the epitome of relaxation—it
sounds impossible. But when cruising became Dettling’s and his wife
Barrie’s chief occupation, he developed a comprehensive understanding
of the practicalities underlying the sport of boating.
When he decided to transform that understanding (which was deepened by
Barrie’s insights) into his ideal cruiser, Dettling focused on putting
together the exceptional team necessary for the project’s success.
Having commissioned many yachts over the years, he already had a few individuals
in mind. John Cherrington, today the company’s general manager, had
headed Lyman-Morse in Maine. Dave Iglehart, now plant foreman, is a veteran
of two highly regarded Maryland yards, Eastport Yachts and Dickerson’s.
Ed and Barrie chose Maryland’s Eastern Shore as the location for
their venture because they love its special beauty and the friendliness
of its people, but it hasn’t hurt Dettling Yachts that this Chesapeake
Bay region also boasts three centuries of boatbuilding tradition and lures
marine craftsmen from all over the eastern seaboard. Dettling, Cherrington,
and Iglehart have assembled a team of diversely talented joiners, electricians,
mechanics, and finish carpenters who clearly take a great deal of satisfaction
in the challenging work they do.
Dettling plays a large role in motivating this force. On hand for every
day of the two-year construction of the first 51, he firmly established
the rigorous standards his crew has brought to bear on every yacht since.
“Getting every detail just right is my obsession,” he told me,
“and my obsession has spread throughout this shop. Everyone here
has become a detail fanatic.”
Ed Dettling has accomplished this in some unusual ways. When a vacuum-bagged,
Core-Cell hull (from a C. Raymond Hunt & Associates design) arrives at
the builder’s new facility just off the Choptank River in Denton,
Maryland, Hardcore Composites, the Delaware subcontractor charged with
its construction, has already seamlessly fused it to the Divinycell-cored
house and deck with 10 layers of fiberglass. Once it’s in a construction
bay the exterior is finished with three hand-sanded coats of epoxy primer
and four polyurethane topcoats. Dettling insists on this because he wants
every piece of deck hardware mounted on a fully finished surface. But
there is an important parallel motive. Before any of Dettling’s crew
of electricians, mechanics, and joiners set foot onboard, the boat is
already gleaming. To preserve that condition—and, believe me, they
do—they must work extremely carefully. According to Dettling, the
precision necessary while outfitting the exterior becomes habitual, characterizing
work done anywhere onboard for the whole of the now 10-month construction
cycle.
Also, because the superstructure is already in place, every element that
goes into the boat has to pass through the aft house doorway, making modular
construction impossible. “Everything must be hand-worked into the
boat, often using older techniques and traditional tools,” says Iglehart.
“It takes a huge amount of talent.” Dettling, who once single-handedly
built an 18-foot runabout from white cedar and teak using a minimum of
power tools, welcomes this challenge to his team’s skills. “Building
by hand naturally encourages you to work with the greatest attention to
detail,” he explains.
Of course, this kind of care is only possible when the pace of the work
is unhurried. Dettling told me that making money never played a part in
his decision to build boats, so the normal pressures of running a business
don’t apply. Observes Cherrington, “Some boatbuilders are forced
to always look at profit margins, marketing deadlines. Ed made it clear
from the beginning that our priorities are different, and he’s allowed
us to build each boat to the highest standards and to the best of the
abilities of everyone here.”
“We didn’t have a schedule for completing hull number one,”
says Dettling. “By taking two years we got it right.” Gary Lasher,
a fourth-generation woodworker who has worked for Dettling since 1993
adds, “It’s an unusual shop and a great crew. They know here
that you can’t lean on craftsmen; you can’t push it too fast.
The fact is, we do this kind of work because we love it. Just make it
clear what you want and then leave us to it.”
The result is a yacht that John Deknatel, director of C. Raymond Hunt
& Associates, describes as “consistently superb across the disciplines.”
To Ed Dettling, the 51 is the direct product of decades of boating experience—“the
boat that Barrie and I wanted but couldn’t find.” Every feature
bears this out in a rare combination of practicality and elegance too
painstaking to detail here. The configuration of engines, gensets, wiring,
and tankage takes into account noise and heat isolation, good trim, and
ease of access and maintenance. The deck is designed so you can walk bow
to stern on one level protected by waist-high stainless steel handrails
and features a teak-covered aft section for stylish open-air living. Below,
the Dettling team has created an environment meant for long-range pleasure.
Much of the interior—its teak joinery hand-finished with six coats
of varnish—recalls the detailing of a fine sailing craft, but the
spaces are more expansive and homelike, especially in the saloon, which
is lined with large windows that bring in views whether you are seated
or standing. Countless practical touches enhance every conceivable comfort
and convenience and include a highly efficient holding-plate refrigerator,
superior ventilation, and generous stowage.
It’s plain that for the past nine years Dettling has been building
this boat for himself—over and over again. He and Barrie spend a
minimum of five months a year on a Dettling 51; since the founding of
the company, they have cruised hulls number one, three, six, and now 10.
He is his own ideal customer, whose practical and aesthetic requirements
are so comprehensive and insightful that if followed to the letter, they
make a fine yacht inevitable. Dettling Yachts exists because he realized
that between an ideal customer and an ideal cruiser you need an ideal
company.
Dettling Yacht Company (410) 479-5101. Fax: (410) 479-5103.
This article originally appeared in the May 2003 issue of Power & Motoryacht magazine.
















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