|FYI — January 2004|
|By Brad Dunn|
A Word With... Ken
Q: When did you
first realize you really enjoyed boating?
Q: But you never
pursued a career on it until three years ago. What changed?
Q: Was the job
what you hoped it would be?
Q: Have you worked
on any other boats since then?
taking the captain’s exam next month in Oregon. Are you nervous?
Q: Why go to
Oregon? Don’t they offer the exam somewhere closer to you?
But when the company said it would also offer buyers a 30-day, money-back refund if they were not happy with the boat, it was borrowing a play directly from the telemarketers’ handbook. And so far the gambit seems to be working.
“We’ve had a terrific response from first-time buyers across the board,” says Paul Stenton, Cruisers regional sales manager. “The program helps new boaters not only purchase a fully loaded cruiser, but it also gets them out the water as soon as possible.”
The promotion, reportedly a first in the marine industry, continues through June.
Captains Log On
This article originally appeared in the December 2003 issue of Power & Motoryacht magazine.