I always like to put a little surprise in this column, but not this month. The cat is not only out of the bag, but he’s down the street and on his way out of town.
Yes, PMY has been redesigned, front to back and top to bottom, starting with the name. Why change it from Power & Motoryacht? First, many of you already called it PMY, and besides, a lot of you can’t remember the old name. Seems every month I get a letter from someone telling me how much they like, “Power Yacht and Motor Cruiser” or some such. PMY is also easier to type. So let’s just say we’re simplifying everyone’s life by eliminating a 100-pound logo.
As for the interior changes, let me say to all of you who have written with suggestions about colors, typography, etc., thank you. See, we did listen! We took your suggestions seriously, and you deserve at least part of the credit for what you see in the magazine.
You know, a redesign is tough work. It’s a challenge to give the magazine more open space, more room to breathe (that’s art talk) without significantly cutting content, to remain faithful to PMY’s editorial mission of providing information that is technical, fact-based, and full of data. Imagine being an art director saddled with all of the numbers and charts that are an integral part of this magazine. It’s a very fine line to walk.
And our creative director, Aimee Colon, had another challenge to grapple with. As you may have heard, there’s a war going on in the media world between paper and electronics, and every savvy publisher has to hedge his/her bets by producing a publication that can live comfortably in both worlds. We already do to some degree. You probably know that you can get PMY in an electronic version. (Just go to zinio.com. You can also order electronic back issues there.) But in doing this redesign, we had to think beyond that, specifically, we had to plan for mobile electronic devices like the Kindle and iPad. In other words, we had to face tomorrow.
But have no fear. We haven’t lost sight of that time-honored mantra, “Content is King.” We know that the delivery vehicle doesn’t matter a whit if the stories aren’t perfectly targeted to the right audience. Nothing has changed on that score. We’ll continue to do product-oriented stories aimed solely at the owners of large powerboats. Whatever the next big thing may be, that will never change. Count on it.
Capt. Richard Thiel, Editor-in-Chief
This article originally appeared in the November 2010 issue of Power & Motoryacht magazine.