— December 2004
By Diane M. Byrne
Hot Topics, Down the Ways
Why? Because Feadship’s De Vries and Royal Van Lent yards are in the process of developing two semicustom lines, a 35-meter series (115 feet) and a 43-meter series (141 feet).
According to Feadship chairman Hein Velema, some clients have asked for smaller yachts, but the price was higher than they wanted to spend. The new series will still be built of steel and aluminum, as the fully custom, larger Feadships are, but they will feature a price point 30 percent lower. And they will be constructed at De Vries’ and Royal Van Lent’s longtime facilities in Aalsmeer and Kaag Island, respectively.
Forum users are not entirely in favor of the idea. AndyLindy wondered if the move would hurt the image of the Feadship brand. “This has nothing to do with the quality, finish, and technical excellence of the individual yachts… A semicustom yacht is generally considered to be less exclusive than a full custom yacht, and maybe it would be a good idea to think twice before applying the Feadship label…” Christo303 posts, “I do have reservations to the whole semicustom idea because I’m afraid that it might somehow diminish their status as an absolute exclusive yacht.” However, after further review, he adds, “But hey, the guys running Feadship weren’t born yesterday, and if they decide to make an announcement like that in front of a crowd of reporters during a show like Monaco, then they probably have made their decision. And knowing the Dutch, it will have been a very carefully deliberated decision...”
It sure was—Henk DeVries, head of the DeVries shipyard, logged on to the forum and explained the decision in detail.
To see his posting, as well as the latest on this and other topics, visit the Megayachts forum at powerandmotoryacht.zeroforum.com.
Down the Ways
This article originally appeared in the November 2004 issue of Power & Motoryacht magazine.