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Brand loyalty is intriguing. Whatever we’re buying, be it a car, a burger, coffee, or a doughnut, we can develop a fierce loyalty to our preferred marque. I pondered this in the wee hours of the...
MarineMax recently threw a glitzy party for the all-new Sea Ray 350 SLX, as well as the entire SLX sport line, at New York City’s Chelsea Piers. The party brought out the dapper and the dashing, and boy did they like those boats. Senior Editor Kevin Koenig was in attendance. Here’s what he saw. ➤
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