— December 2004
By Diane M. Byrne
A Fitting(s) Partnership
Leave it to a Switzerland-based yacht designer to bring an American home-furnishings company to the attention of an Italian builder.
François Zuretti has used many of J. Robert Scott’s pieces aboard the dozens of custom and semicustom yachts he and Benetti have collaborated on in recent years. Now Benetti has struck a deal to have J. Robert Scott be the exclusive furnishings, textiles, lighting, and accessories supplier for its semicustom Vision series. The deal is the first of its kind in the megayacht business—and as a result the American firm is also developing some pieces strictly for the Vision line.
The partnership makes sense on a few levels. J. Robert Scott is often discussed in the same breath as “California design,” emphasizing clean lines, natural products, and neutral palettes. The spirit evoked by California design ties in well to the decor preferences of today’s yacht owners. In fact, the company says that some of its clients were requesting pieces to be made for their yachts.
The partnership also makes sense from another perspective. Besides the fact that Zuretti has used several of J. Robert Scott’s pieces on previous Benettis, the company’s furnishings and accessories had already been selected for other famous, yachts like Pelorus and Christina O.
But don’t think that J. Robert Scott will simply be using the same pieces for the Vision line. The company says it doesn’t have any stock items; it custom-makes all its furnishings and additionally provides clients with a choice of more than 60 finishes. In fact, it says it will create some new items and finishes specifically for the Vision yachts. The renderings shown on the previous page give you an idea of how different the yachts will look.
To get an even better idea, you’ll just have to order your own yacht.
Allied Richard Bertram ( (954) 467-8405. www.benettiyachts.it.
J. Robert Scott ( (310) 680-4373. www.jrobertscott.com.
This article originally appeared in the November 2004 issue of Power & Motoryacht magazine.