Mega Chic

By Elizabeth Ginns Britten — February 2005

More of this Feature • Loro Piana • Castellina Bag • Rhino Hide
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Boatbuilders are always trying to make yachts sleeker and more luxurious, and while the exterior looks are important, it’s just as crucial that those aboard should enjoy that same panache.

Enter Milan, Italy-based Loro Piana, which specializes in high-end items for the home and body. Its latest At Sea and In The Air line was designed specifically with megayacht clientele in mind. It features T-shirts, bags, shorts, bathing suits, jackets, bathrobes, blankets, and more, geared toward owners, guests, and crew alike. Each is available in a choice of fabrics (cotton, linen, or cashmere) and colors, and each can be monogrammed and made water- and windproof.

The company says it also offers personalized service with each order, “from the first contact, through the design process, straight through to delivery,” for an added level of sophistication.
Loro Piana has retail stores worldwide and in major cities throughout the United States. Call for pricing.

Loro Piana ( (212) 980-7960. www.loropianany.com.

Is there something you would like to know more about or see PMY put to the test? Write: Latest & Greatest, Power & Motoryacht, 260 Madison Ave., 8th Fl., New York, NY 10016. Fax: (917) 256-2282. e-mail: elizabeth.britten@primedia.com. No phone calls, please.

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