George Sass Jr. Blog
My good friend Mary South wrote a wonderful book in 2007, The Cure for Anything Is Salt Water. It’s an entertaining read with a laser-focused title. I found myself laughing and empathizing from the first sentence. (Mary also serves as our publishing group’s editor-at-large and the deputy editor of Soundings and Anglers Journal.)Read Post
I’ve seen the same reaction hundreds of times over the years—sad, empathetic eyes, followed by a conciliatory pat or two on my shoulder. You would think that I’d told the deliverer of said look that I just ran over my dog.
What prompts this pitiful gaze? Well it’s certainly not a tragic event. Nope, it’s the trigger response that undoubtedly follows when I inform the inquisitor that I’m an editor of a magazine.Read Post
I’m probably not the best-suited person for this job. Actually, I may be downright horrible. All right, maybe I should cut myself a little slack before someone lurking in the shadows waiting to pounce on my desk goes to my boss Gary to say, “See, I told you so, even he admits he’s no good.”Read Post
I was in a meeting recently where we discussed you, our audience, in an effort to fine-tune our content. There were a lot of colorful graphs, pyramids, and spreadsheets that made me a little nervous. Yet there’s one identifiable character trait that exists within every one of our readers—like me, you’re all boating nuts. Some may call us flawed, but stand up and rejoice! There’s safety in numbers. The first step to fixing a problem is knowing that we have a problem.Read Post