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Beneteau Gets Bigger

For some time now the French boatbuilder Beneteau has been making moves that indicate it is serious about being a major player in the United States market. Solidifying that impression is the announcement that it is opening a U.S. sales and marketing office for its powerboat division. (It has long had both a sales and marketing office and a boatbuilding factory for its Beneteau and Jeanneau sailboat divisions.)

The office will be in the heart of the boating market, in Annapolis, Maryland. The staff there will be led by Emmanuel Arri (at left in the photo below), vice president of finance and administration for all of Benteau's North American operations. He will split his time between the Annapolis office and the sailboat factory in Marion, South Carolina.

Maryline O'Shea (center) will lead the marketing efforts for the powerboat division as marketing director. A native of France, she has lived in the United States and worked in marketing and strategic planning for the last 10 years.

Laurent Fabre (right), Beneteau powerboat division's vice president of sales and marketing, has worked for Beneteau for 10 years, in both marketing and product development. While a native of France, he is a graduate of Ohio State University.

Rumors are that Beneteau and Jeanneau will make a big splash at the fall boat shows with a number of new models and at least two new lines. Serious indeed.