Online ad specifications for Power & Motoryacht magazine.

The following specifications apply to the following ad format: In-Banner (where all text and graphics remain within the ad unit.

Ad Unit: Leaderboard
Dimensions: 728x90 pixels
Served File Types: GIF, JPEG, Flash, Java, HTML, DHTML
Standard File Size: 20k
Flash / Initial File Size: 30k
Additional Filesize / "Polite" Download: 70k
Max Animation Time: 15 sec
Include click URL with ad creative

Ad Unit: Medium Rectangle
Dimensions: 300x250 pixels
Standard File Size: 20k
Flash / Initial File Size: 30k
Additional Filesize / "Polite" Download: 70k
Max Animation Time: 15 sec
Include click URL with ad creative

Ad Unit: Skyscraper
Dimensions: 120x600 pixels
Standard File Size: 20k
Flash / Initial File Size: 30k
Additional Filesize / "Polite" Download: 70k
Max Animation Time: 15 sec
Include click URL with ad creative

RICH MEDIA GUIDELINES
Rich media guidelines adapted from the Interactive Advertising Bureau (IAB) rich media guidelines.

IN-PAGE UNITS
Format Category: UAP Units
Format (WxH): 728x90; 300x250; 160x600
File Size* (Flash): 30 KB
Audio Initiation: User Initiated (on click)
Animation Length: 15 seconds
Controls: Not applicable
Labeling & Other Items: Label="Advertisement" / Font=16 pt

OVER-THE-PAGE UNITS
Format Category: Expandable Ads
Format (WxH): User-initiated Expandable Ads; Non-User-initiated Expandable Ads
File Size* (Flash): 40 KB
Audio Initiation: User Initiated (on click)
Animation Length: 15 seconds
Controls: Control="Close X" / Font=16 pt / Location=On Edge of Original (non-expanded) unit / Feature=Enable Mouse-Off Retraction
Labeling & Other Items: Label="Advertisement" / Font=16 pt

Format Category: Over-the-Page: Pop-Up Units
Format (WxH): Pop-up #1: 250x250; Pop-up #2: 300x250; Pop-up Large; 550x480
File Size* (Flash): 40 KB
Audio Initiation: User Initiated
Animation Length: 15 seconds
Controls: Provided by Browser Window
Labeling & Other Items: See the IAB Pop-Up Guidelines for more details.

Format Category: Over-the-Page; Floating Units
Format (WxH): Floating Ads / Landing Spots For Floating Ads
File Size* (Flash): 40 KB
Audio Initiation: User Initiated
Animation Length: 15 seconds
Controls: Control="Close X" / Font=16 pt / Location=Fixed placement at the location of the first completely visible frame (not applicable to Landing Spot)
Labeling & Other Items: Label="Advertisement" / Font=16 pt

Format Category: Between-the-Page Units
Format (WxH): Transition Ads
File Size* (Flash): 30 KB
Audio Initiation: User Initiated / Publisher Sets User Expectation
Animation Length: 15 seconds & 30 seconds
Controls: Control="Skip Advertisement" / Font=16 pt / Location=Above the Fold in Lower Right Corner Labeling & Other Items: Label="Advertisement" or "Brought to you by" / Font=16 pt / Location=Above the Fold (Top of Ad)

Format Category: Broadband Video Commericals
See the IAB broadband ad creative guidelines for more details.

*Initial file downloads only

Flash clickTAGs

The directions below describe how to code Flash clickTAGs.

One click-through URL:

—Go to the "getURL action" of your Flash ad.
—In the "URL" field, delete the click-through URL and write: clickTAG (if the button is in a sub movie clip and not in the main movie, you will need to write _root.clickTAG)
—Check the expression box next to that field
—In the "Window" field (located right below the "URL" field) write: _blank
—Export as an .swf file
—The finished code should appear as:

on (release) {
getURL (clickTAG, "_blank");
}

Multiple click-through URLs:

—Go to the "getURL action" of your Flash ad.
—In the "URL" field, delete the click-through URL and write: clickTAG.
—In the "Window" field (located directly after the "URL" field) write: _blank.
—For each click action the URL variant would be represented by the variable clickTAG.
—For each additional click action where a new landing page is used, a unique clickTAG variant is required, i.e. clickTAG, clickTAG1, clickTAG2, etc. (see example below)
—Export as an .swf file.
—The finished code should appear as:

Click Action #1:

on(release)
{
getURL(clickTAG,"_blank");
}

Click Action #2

on(release)
{
getURL(clickTAG1,"_blank");
}

Click Action #3

on(release)
{
getURL(clickTAG2,"_blank");
}

For full documentation, please visit http://macromedia.com/resources/richmedia/tracking/.